Non-Traditional Methods

Different strokes for different folks ... this is what triggers the use of non-traditional market research methods in the quest to gather the needed and vital data for our customers' requirements.

These non-traditional methods also falls within the quantitative and/or qualitative methods in essence. It is the manner of IMPLEMENTATION that these methods become non-traditional. There are specific quirks or characteristics of respondents, information needs and situations that necessitate the use of methods that are not traditional just to gather the needed information.

We adapt to these situation because we can be FLEXIBLE to address your needs ....